Auflistung Hochschulbibliothek (BI) nach Schlagwort "meal kits, customer characteristics, meal kit industry, food delivery industry, text analytics tool, customer satisfaction drivers, meal-kit, Caplena, meal kit services, Hello Fresh, Kochboxen, Kundenmerkmale, Kochbox-Industrie, Lebensmittelindustrie, Erfolgsfaktoren der Kundenzufriedenheit, Lieferdienste, Textanalysetools"
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Success factors of German meal kit providers from the customer's perspective compared to the USA
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(Technische Hochschule Mittelhessen; Gießen, 2023)The popularity of meal kit services has grown rapidly in recent years. However, few researchers have investigated the factors that influence customers when choosing a meal service provider, especially regarding the German ...